At Planet Honda, the protection of your personal information is a top priority to our Dealership. It is all about trust. Our Privacy Policy describes the information we collect from and about you during your visit to our web site. Our Privacy Policy also describes how we use information about you, whom we share it with, and how we protect it. But ultimately our Privacy Policy is intended to help us better interact with our customers, ensuring quicker, safer and more cost saving transactions at the dealership.

It is common for dealerships like ours to share your nonpublic personal information with nonaffiliated third parties. Because we recognize that keeping your nonpublic personal information private is important to you, we would like to take this opportunity to explain our Privacy Policy. Our website applies to those that are just browsing the website, and those that fill out forms on our website. In either case, we use our best judgment to protect the information obtained from our customers.

We may use cookie technology or other online tracking technologies to gather anonymous, aggregate information about your visit to our web site. This information is used to measure site activity and to create ideas for improving our sites. This information may include the

• Time and length of your visit;
• Web pages you look at on our sites;
• Web site you visited just before coming to ours; and
• Name of your internet service provider.

Additionally if you fill out the various forms on our website, we may collect the following information, if submitted by you:

• Information we receive from you on applications or other forms, such as your name, address, telephone numbers, e-mail addresses, birth date, social security number, income and employment history.
• Information about your transactions with us, or others, such as your account balance, payment history, and your creditworthiness.
• Information we receive from your consumer credit reports or a consumer reporting agency, such as your credit worthiness, credit score or credit history.
• Representations made by you to us, such as your employment history, your account balances and payment histories, and your relationships with other persons or entities whom you have listed as a reference.
• Information we collect or that you provide to us when you visit our website, such as your name, address, telephone numbers, e-mail addresses.

We may disclose the information gathered through our website to third parties that perform marketing services on our behalf or to other financial institutions with whom we have joint marketing agreements, such as third parties who manufacture or supply our goods and services, advertise or market our products and services, make customer satisfaction inquiries on our behalf, or provide internet related marketing services.

We take our responsibility to protect your nonpublic personal information very seriously. Whenever we collect information about you, we restrict access to your nonpublic personal information to our employees and those third parties who need the information to respond to your inquiries, to provide better customer service, and to provide products, services and other promotional information we believe may help meet your needs or be of interest to you. We explain the importance of protecting your nonpublic personal information to our employees and take appropriate measures to enforce employee responsibilities regarding our Privacy Policy. We also maintain physical, electronic and procedural safeguards to protect the confidentiality and security of the information we collect. We require any third party who receives information about you from us to agree to keep that information confidential and to use the information only for the purposes for which it was disclosed.

We do not provide information about you to any unaffiliated third party for their independent use without your permission. However, we may disclose your personal information as required by law, in conjunction with a governmental inquiry, or in litigation or dispute resolution.

We appreciate your business and the opportunity to assist you in understanding our Privacy Policy. We hope that you have found this information to be useful and appreciate the opportunity to continue to serve you in the future.