Planet Honda New Jersey

Meet Our Staff

Our staff here at Planet Honda New Jersey is here for your convenience. Feel free to contact us with questions or for a test drive.

Meet Our President Staff

President William   Feinstein
X
Tel: 908-964-1600

Where are you from?

Paramus, NJ.


What are your hobbies and interests?

I enjoy reading, playing golf, and wine collecting.


What is your best moment at Planet Honda?

Getting to wear the Hondaboy costume of course :)


What is your consumer philosophy?

Your reputation is everything - if we take care of our customers, they will take care of us.


What is the most surprising fact about you?

President
William Feinstein

Meet Our Director of Customer Service Staff

Director of Customer Service Sue Lerch
X
Tel: 908-964-1600 ext. 1004

Where are you from?

Bridgewater, NJ


What are your hobbies and interests?

I love to go for a run every morning but I also enjoy tennis, golf, and hanging out with my family.


What is your best moment at Planet Honda?

My best moment is also my saddest moment; watching them tear down our old showroom but realizing we are creating a new and dynamic space to improve our customer experience.


What is your consumer philosophy?

The customer is our most valuable asset - treat them as you would your family.


What is the most surprising fact about you?

I do all of my home improvements by myself.

Director of Customer Service
Sue Lerch

Meet Our New Car Sales Managers Staff

General Sales Manager Eddie Amorin
X
Tel: 908-964-1600 ext. 5000

Where are you from?

I am originally from Spain but I moved to Marlboro, NJ.


What are your hobbies and interests?

In my spare time, I enjoy hunting, motorcross, watching football, soccer, and boxing.


What is your best moment at Planet Honda?

Planet Honda has treated me very well over the years but I have to say my favorite moment has been being able to sell cars to the same families for over two decades.


What is your consumer philosophy?

I call it "KWK," kill with kindness. I believe every customer should leave this dealership happy whether they buy a car or not.


What is the most surprising fact about you?

I'm a very good cook.

General Sales Manager
Eddie Amorin
New Car Sales Manager Chigbo Mbaekwe
X
Tel: 908-964-1600 ext. 5004

Where are you from?

I am originally from Africa but I moved to Middlesex, NJ.


What are your hobbies and interests?

Some of my favorite things to do are playing soccer and football, running, table tennis and traveling.


What is your best moment at Planet Honda?

My favorite moment here was when I was able to help out a 17-year-old Planet Honda customer of mine in a personal situation unrelated to buying a car. It was very rewarding.


What is your consumer philosophy?

Treat every customer with kindness, treat them the way you wish to be treated and they will be yours for life.


What is the most surprising fact about you?

I have benched 425lbs. and have squatted 700lbs; two things I am very proud of.


New Car Sales Manager
Chigbo Mbaekwe
New Car Sales Manager Luis Astudillo
X
Tel: 908-964-1600 ext. 5001

Where are you from?

I am originally from from Chile.


What are your hobbies and interests?

I like to play tennis and spend time with my son.


What is your best moment at Planet Honda?

Whenever I get someone with challenged credit approved on a brand new Honda. It makes my day!


What is your consumer philosophy?

There is always a way of making a customer happy and satisfied.


What is the most surprising fact about you?

I am the number 1 ranked handball player in the state of New Jersey.


New Car Sales Manager
Luis Astudillo
New Car Sales Manager Danny Odoiboye
X
Tel: 908-964-1600 ext. 5003

Where are you from?

I'm from Union, New Jersey


What are your hobbies and interests?

Going to the gym and watching soccer. Working with people with integrity to achieve results and having fun at the same time.


What is your best moment at Planet Honda?

My best moment at Planet Honda was when I sold two cars to a couple and their daughter who just came to the dealership for test drive. Good service pays.


What is your consumer philosophy?

As a sales manager my consumer philosophy is to make sure my customers get the best service before, during and after the sale.


What is the most surprising fact about you?

I write down one thing I am grateful for everyday about my job. By expressing gratitude every morning before I step in the dealership get me in the right mindset and helps me prepare for the day challenges.


New Car Sales Manager
Danny Odoiboye

Meet Our Used Car Sales Managers Staff

Used Car Sales Director Bob Windisch
X
Tel: 908-964-1600 ext. 5502

Where are you from?

Edison, NJ


What are your hobbies and interests?

My favorite hobby is fishing but I most enjoy spending time with my five grandchildren.


What is your best moment at Planet Honda?

I absolutely loved the Grand Re-Opening with the Battle of the Bands. The food was great, the bands were great, and the crowd was terrific. Planet is a great place to work!


What is your consumer philosophy?

To treat a customer as if they are family, and as I would want to be treated.


What is the most surprising fact about you?

I am a student of philosophy and comparative religion.


Used Car Sales Director
Bob Windisch
Used Car Sales Manager Jaime Vasco
X

Where are you from?

I am originally from Colombia.


What are your hobbies and interests?

I really enjoy watching sports, particularly football, soccer, and basketball.


Used Car Sales Manager
Jaime Vasco
Used Car Sales Manager Kero Rofail
X

Where are you from?

Alexandria, Egypt


What are your hobbies and interests?

Spending time with friends/family and playing and watching sports


What is your best moment at Planet Honda?

The day I got promoted into management


What is your consumer philosophy?

Treat customers like you want to be treated!


What is the most surprising fact about you?

I won multiple 1st place wrestling tournaments


Used Car Sales Manager
Kero Rofail

Meet Our Prep/Used Car Service Manager Staff

Prep/Used Car Service Manager Steve Saunders
X
Tel: 908-964-1600 ext. 3103 Bio coming soon!
Prep/Used Car Service Manager
Steve Saunders

Meet Our Business Development Director Staff

BDC Director Delia Mensch
X

Where are you from?

Born and race in Barranquilla, Colombia. I moved to USA 23 years ago.


What are your hobbies and interests?

I enjoy watching a good funny movie, spending time with my teenage daughter and son, love to go to the beach and on a cold night, a nice warm hot chocolate with marshmallows. But my passion is people. I love to meet and know different people, different cultures and traditions.


What is your best moment at Planet Honda?

Meeting my BDC Reps on my first day at Planet Honda. Very exciting day…


What is your consumer philosophy?

Planet Honda is in the people business not the car business.


What is the most surprising fact about you?

I have an accent…


BDC Director
Delia Mensch

Meet Our Service & Parts Managers Staff

Service Director Paul Costa
X
Tel: 908-964-1600 ext. 3001

What are your hobbies and interests?

Spending time with family and friends. As well as Hunting, Hiking, Football, Baseball, and Soccer.


What is your best moment at Planet Honda?

Being promoted to Service Director.


What is your consumer philosophy?

If you supply Excellent Customer Service and ensure the customer is taken care of, you will succeed.


What's the most surprising fact about you?

I've been in the Automotive Service Industry for over 30 years.


Service Director
Paul Costa
Parts Director John Falihee
X
Tel: 908-964-1600 ext. 3501

Where are you from?

Middletown NJ


What are your hobbies and interests?

Playing with my children


What is your best moment at Planet Honda?

My promotion to parts manager!


What is your consumer philosophy?

Treat your customers like family


Parts Director
John Falihee

Meet Our Finance Directors Staff

Chief Financial Officer Brian Walsh
X
Tel: 908-964-1600 extension 1501

Where are you from?

Alexandria, which is in Hunterdon County in western New Jersey.


What are your hobbies and interests?

I’ve got two girls that are very active in sports. I coach my older daughter’s softball team and my younger daughter’s basketball team.


What is your best moment at Planet Honda?

When I left the Friday at the end of my first week at Planet the showroom was buzzing with activity. The energy in the building was amazing. It confirmed that Planet Honda is a pretty special place.


What is your consumer philosophy?

Great customer service can fix just about everything.


What is the most surprising fact about you?

I’m the oldest of four brothers and at 6’5”, I’m also the shortest.


Chief Financial Officer
Brian Walsh
Finance Director Ray  Gambino
X

Where are you from?

Bound Brook, NJ.


What are your hobbies and interests?

I have two interests: the Yankees and the Packers.


What is your best moment at Planet Honda?

It's impossible for me to choose one as I have had many great moments. I just really enjoy working with all of Planet Honda's wonderful and dedicated employees.


What is your consumer philosophy?

Make them happy, what else is there?


What is the most surprising fact about you?

I am a proud owner of THREE Golden Retrievers!


Finance Director
Ray Gambino

Meet Our Body Shop Staff

Body Shop Director Paul Ferreira
X
Tel: 877-940-6316 ext. 3201

Bio coming soon!

Body Shop Director
Paul Ferreira

Our Location

Planet Honda New Jersey
2285 Route 22 West
Union, NJ 07083

Sales: 877-411-8066
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Needed a car right away, put my info in on the website and got a call from FRANKIE T. With in one hour. Gave my info over the phone of what I wanted, I even did a trade with him. After all info was given he said I will call u back in 4 minutes, AND HE DID. He gave me a great price and we did all of...

- mpk52351, DEALERRATER

The salesman Brett was very helpful .He showed great service. Franklin helped us pick a good warranty plan. I would recommend Planet Honda to anyone who’s looking for a Honda.

- rodphillips, DEALERRATER

It gets easier and easier to get into a new lease thanks to my Planet Honda salesman Frankie Talarico. I brought my 2018 Civic in for an oil change and drove out in a 2020 Civic. Frankie Gave me a great deal that I couldn’t pass up. I love my Civics. Thank you Frankie

- Sportington, DEALERRATER

This place is great. just closed a deal with Charles. Great guy really understanding, He will see your perspective first before anything. if you are looking to purchase a car esp Honda , CHARLES is the guy!

- Micah David Barte, GOOGLE

I had such a great experience with Freddy, he had patience with me and helped me get into the car I really wanted. He takes his time to explain everything and made me feel comfortable with my purchase. My experience was excellent and I definitely recommend this place. Jaime was also great when I...

- Lysandra, DEALERRATER

Leased Honda CR-V EX-L 2020. Always pleasure meeting the staff at this place. They're very friendly and accommodative. Have pleasure leasing vehicle at this place 3 times already. I strongly recommend this dealer as they give better price and respect to the customer. What else customer expects -:)...

- Vidwath Vinayakula, GOOGLE

Was very helpful and tried to get the best price for the car that we wanted. Made us feel comfortable and welcomed. Would recommend him for future

- Mejias04, DEALERRATER

Great customer service and excellent worker! I Would recommend Harold Lopez every time you come to planet Honda!

- Sandro Rodriguez, GOOGLE

Hatem ”Sami” Ahmed was extremely helpful. Did everything he could to get me the best price for my vehicle. Extremely nice and friendly. Highly recommend him for your vehicle purchasing needs.

- Gabriella, DEALERRATER

Thanks Frankie for helping us to get leasing. It was so fast to sign contract. Frankie was awesome. Honda Planet leasing is the best! They were patient, very accommodating, and extremely professional. I highly recommend!

- Le Sa, GOOGLE

I was completely overwhelmed with the idea of buying a car but after visiting Planet Honda, I couldn’t be happier with my purchase and overall experience! I was very impressed by the level of professionalism and customer service. The entire staff was friendly, trusting, easy to deal with, and...

- Dawn Heavens, GOOGLE

Ashraf was an excellent salesman. Extremely informative, thorough and detailed. Planet Honda made getting my first car an amazing experience. I Highly recommend Planet Honda!

- Courtneyd83, DEALERRATER

Our visit to Planet Honda on Friday and today Saturday was pleasant and they were very punctual I will definitely use this dealership again and recommend them to friends and family.

- Rusta, DEALERRATER

Excellent service

- tamyra robinson, GOOGLE

Steve March was a great salesman, he was not trying to just make a sale but really cared that we were satisfied with our purchased. I would recommend Steve to anyone wanting to buy a car!!! Thank you so much Steve!

- Marlene Ogbaa, GOOGLE

Aladdin was very helpful start to finish. His knowledge of the vehicle and sales process was top notch. Although the negotiation process can be a hassle, we were able to come to a respectable number for both without a lot of back and forth.

- Joel Santana, GOOGLE

Harold was very polite and friendly. He was able to help us with the car that we were looking for. His service was top rate and I will recomend him for other customers that are looking for a lease. Overall I am really happy with my new CRV 2020 Thank you very much Harold and to all the team members...

- Bibiana Silveira, GOOGLE

My experience was easy and fast, I want to thanks everybody for all your help.

- Brenda Castano, GOOGLE

Very satisfied with the customer service and care I recieved at Planet Honda. Charles, my sales rep, was incredibly kind, patient, and attentive. I highly recommend making an appointment with him if you're looking for a vehicle. There was ABSOLUTELY no pressure. That made the car buying process so...

- Stacie Pate, GOOGLE

Worked with Mr. Fransis to lease my Honda Accord EX. Very honest and upfront. Overall Great Experience.

- Ethan Charles, GOOGLE

The sales rep. Miguel Toro was a real professional, he addressed our needs and answered all our questions. I'd certainly recommend him to anyone looking for a HONDA.

- rob chung, GOOGLE

Sherika is a great sales person, She was very professional. she took her time and explain everything to us.

- roges jeanty, GOOGLE

For the past 3 weeks my wife and I were looking to renew our lease but things didn't go as planned. After browsing around many auto dealers and reading many review we decided to give Planet Honda a try, and it was worth it. Since the moment we got at the parking lot we were greeted by Harold , who...

- Luis Alexander Aquije, GOOGLE

Hakim was very nice, polite, funny and even made us laugh a few times. I knew nothing about the process and he was able to explain it to me. I really love this location. They’re very polite.

- Bun Aly, GOOGLE

The workers are very efficient and thorough and clear. Most importantly they dont waste time. Especially, Michael was very nice and helpful and we left the dealer very happy. He helped us make the best choice for our family.

- Jsibrahim3, DEALERRATER

Taylor Ervin, Grade A++ sales men, was very patient and worked very hard. He was a great listener and he was attentive to all my needs and desires. Fantastic salesmen. He was honest and forthright. He addressed all my concerns and answered all questions I had without hesitation. Buying the car was...

- Briana Brown, GOOGLE

I had an amazing car buying experience at Planet Honda thanks to Frankie Talarico (sales representative) and Francisco Garay (sales manager). These guys are all about the customer and delivering exceptional service. Thank you so much guys and if you are looking for a car then go and see Frank and...

- Nicholas Barker, GOOGLE

Great dealership and Harold Lopez is the best salesman around. Got a great deal on a Civic Type-R.

- Rodrigo Da Silva, GOOGLE

Friendly and helpful staffs although it's not packed but their always a few people. They know what they are doing. A bit slow paced but things get done eventually, just not the best if you need to be on a schedule. A little cafe inside with some pastries like croissants or buns. They have some...

- Viviann L., YELP

Worked with Harold Lopez, Amazing customer service and worked real hard to make sure I got the car I wanted, financing was smoothest I’ve ever experienced.

- Chase Bello, GOOGLE

Excellent dealership-sales, management and finance actually treated us like human beings and didn’t play games. Zero buyers remorse and happy all around.

- Heather Bello, GOOGLE

Miguel Toro is the Sales consultant made a good deal to us on Honda Accord EX. Thank you

- shiva parupati, GOOGLE

A huge shoutout to the professionals: Frankie Talarico (Sales) and Angelo (Finance)! Thank you for making me feel welcome and most importantly being kindly patient with me (as this process of buying a car gets me super anxious). Both clearly answered all my questions and explained what I needed to...

- Juli Jules, GOOGLE

He tenido la oportunidad de estar aqui por dos veces,y si es de recomendar para un nuevo auto este seria el lugar,los mejores precios,los mejores tratos de la manos de expertos...gracias HAROL LOPEZ mas que feliz com mi nuevo auto

- mabelmabel21, DEALERRATER
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